I’m recommending that all vendors fix minor oversights on their installers. The Thinkbox one’s are pretty good.
You can set these properties to prevent the “utility” executables from showing up as newly install programs or polluting the start menu. http://msdn.microsoft.com/en-us/library/dd391568(VS.85).aspx
Thanks Ben, I had no idea this even existed! That being said, I suspect it will be less than fun to translate this into the appropriate WiX code. Curse you installers and your complexity!